TASKED WITH INTRODUCING FENTY HAIR TO THE WORLD, THIS LAUNCH BROUGHT THE PERSONALITY AND DRAMA OF THE FENTY HAIR CAMPAIGN TO LIFE.

THE BUILD WAS AS ADAPTIVE AS IT WAS STUNNING - TRANSFORMING A BARE SOUNDSTAGE INTO TOWN, AND A VIP LAUNCH PARTY INTO AN ALL DAY CONSUMER EVENT. THE FLOW AND ATTENTION TO DETAIL HONORED RIHANNA’S PAST, PRESENT AND FUTURE WHILE INTRODUCING A BRAND NEW PRODUCT LINE.

AGENCY: NVE EXPERIENCE AGENCY

FABRICATION: TREEHOUSE